About this course:
At least 58% of marketers who have been using social media for three years or longer state that have stated it helped them boost sales. On average, marketers spend between four and six hours on social media each week. While marketers do struggle with lead generation and measuring ROI on social, there is no question that social media a critical piece of your marketing mix. Let's learn how we can utilize key elements of social media to increase lead generation. Social Media has become a vital part of a business's marketing mix in the past few years. It is no longer just enough to have your business pages up and running. You need to actively engage your consumers in a timely manner. Consumers are doing research about your product or services and since social signals rank very high search engines, it's imperative to know how to properly interact with these customers. This class will walk you through this process. It will review the dos and don'ts of customer engagement through social media.
Chelsea Welsh resides in Alexandria, Louisiana and has worked with over 400 client’s nationwide providing expertise across the full spectrum of direct response, interactive marketing and social media implementation. Chelsea has been in the direct marketing industry for over thirteen years. She is a recognized expert in internet marketing strategies for the home improvement industry and offers vast experience in conceptualizing and implementing comprehensive online marketing programs. She holds an MBA degree with a Masters Degree in Marketing.