About this course:
The number of global smartphone users is expected to reach over 2 billion by 2015. The average smartphone has more computing horsepower, memory and storage than all the computer systems on Apollo 11 and NASA's ground computers in 1969 that put the first man on the moon. These statistics seem to point in one direction: mobile is the way retailers must interact with their customers today and in the future or risk losing them forever. This training course will explore the 3 key areas retailers need to focus on in their mobile strategy: Mobile Marketing, Mobile Commerce and Mobile Operations. We will review examples of companies and brands that have already optimized their marketing, commerce and operations to integrate mobile with great success. We will also discuss how the customer of the future is going to shop and what the store of the future is going to look like.
The International Surface Event (TISE) is the largest North American event serving the floor-covering, stone & tile industries. The International Surface Event is comprised of the The International Surface Event: SURFACES | StonExpo/Marmomac | TileExpo events. Together, these three world-class tradeshows feature four impressive days of the newest products, hands-on demos, inspiring trends, key manufacturers, industry suppliers, along with unmatched education and networking. Held annually each year in Las Vegas, TISE brings together buyers and sellers from all over the world to see the latest products, trends, services and technologies.