SEO for Contractors
Learn how to rank your website in Google for the right search terms.
About this course:
Here's the truth: writing great content that's 1000 words or more will not get you ranked in Google. In some cases, you'll get lucky or be up against low (or no) competition- but more often than not, only writing good content will get you page 2-5.
That's because writing good content is only one small part of proper SEO. Every bit as important is 1) the keyword terms you're trying to rank for, and 2) promoting that content like CRAZY.
In SEO for Contractors, we teach you our complete 4 step strategy to rank in Google for keyword terms and drive more traffic to your site. We'll walk you through step by step.
- Keyword research: how to find the exact terms your customers are searching for in Google.
- Content creation: how to create high quality content, or write on your website, so that you rank for those terms.
- On-Page SEO (aka Technical SEO): we'll show you everything you need to do on the technical side to help you rank. Google has over 200 ranking factors that it uses when considering where to rank you, but some are weightier than others. We'll show you how to get the most important factors right!
- Promotion: so, so, so many people don't do this. One of THE biggest ranking factors in Google is how many other high quality websites link to your content, and how many social shares you have. So we'll teach you how to make that happen.
Construct-Ed, Inc. is an online learning platform for the construction industry. We work with both in-house instructors as well as guest instructors to create high quality learning content. This course was created by our in-house team of instructors to help you build your skills and knowledge for a more successful career in the construction industry and skilled trades.
StartWhat we’ll cover (2:43)
StartIt depends on your goals (10:11)
StartGoogle's ranking signals (7:11)
StartFour step process overview (4:50)
StartKeyword research (37:11)
StartAnalyze competitor keywords (8:56)
StartWrite quality content (36:36)
StartOn-page seo (16:15)
StartPromote your content/site (69:00)
StartSubmit site to Google (10:01)