How to Create (and Stick to) an Effective, Efficient Marketing Budget

Learn How to Create and Stick to a Marketing Budget

About course:

Most local business owners confuse marketing with advertising, fixating on how to buy the most eyeballs or ears for the lowest cost. But marketing in today's multi-dimensional media world is about a lot more than just advertising. It's about coordinating and planning multiple activities on many platforms to achieve the goal of acquiring customers. And every good marketing plan begins with a budget. This training course will teach you the step-by-step process for creating a realistic budget that fits your business' size and goals, as well as helping you avoid the common mistakes business owners make causing marketing plans and budgets to blow up.


You'll learn:

  • Calculate their individual customer acquisition price
  • Develop a foolproof formula for creating an appropriate marketing budget that adjusts to realistic growth goals
  • Implement strategies for making easier, more confident media buying decisions
  • Set realistic expectations for response rates to all media: traditional and online


Your Instructor


The International Surface Event (TISE)
The International Surface Event (TISE)

The International Surface Event (TISE) is the largest North American event serving the floor-covering, stone & tile industries. The International Surface Event is comprised of the The International Surface Event: SURFACES | StonExpo/Marmomac | TileExpo events. Together, these three world-class tradeshows feature four impressive days of the newest products, hands-on demos, inspiring trends, key manufacturers, industry suppliers, along with unmatched education and networking. Held annually each year in Las Vegas, TISE brings together buyers and sellers from all over the world to see the latest products, trends, services and technologies.


Class Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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