How to Create (and Stick to) an Effective, Efficient Marketing Budget
Learn How to Create and Stick to a Marketing Budget
Most local business owners confuse marketing with advertising, fixating on how to buy the most eyeballs or ears for the lowest cost. But marketing in today's multi-dimensional media world is about a lot more than just advertising. It's about coordinating and planning multiple activities on many platforms to achieve the goal of acquiring customers. And every good marketing plan begins with a budget. This training course will teach you the step-by-step process for creating a realistic budget that fits your business' size and goals, as well as helping you avoid the common mistakes business owners make causing marketing plans and budgets to blow up.
- Calculate their individual customer acquisition price
- Develop a foolproof formula for creating an appropriate marketing budget that adjusts to realistic growth goals
- Implement strategies for making easier, more confident media buying decisions
- Set realistic expectations for response rates to all media: traditional and online
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