Generation Squared: How to Sell to Four Different Generations
Learn How to Sell to Four Different Generations
About this course:
In this entertaining and informative training course, you will learn about the difficulties and opportunities that selling to different generations present. There are significant differences between buyers who are Seniors, Boomers, Gen X and Millennials. This is the first time in history that we have significant customer numbers in four different generations. It makes for some very interesting sales sessions when a Millennial tries to sell to a Boomer or vice versa. Each generation has specific beliefs and shopping habits. This interactive session will expose you to the most common of these habits and teach you how to make that knowledge work for you when cross generational selling situations arise.
- Recognize the difficulties and opportunities that selling to different generations present
- List the most common characteristics of each of the four generations
- Identify the beliefs and shopping habits of each of the four generations
- Identify the best techniques to use when cross generational selling situations arise
The International Surface Event (TISE) is the largest North American event serving the floor-covering, stone & tile industries. The International Surface Event is comprised of the The International Surface Event: SURFACES | StonExpo/Marmomac | TileExpo events. Together, these three world-class tradeshows feature four impressive days of the newest products, hands-on demos, inspiring trends, key manufacturers, industry suppliers, along with unmatched education and networking. Held annually each year in Las Vegas, TISE brings together buyers and sellers from all over the world to see the latest products, trends, services and technologies.