Contractor Marketing - How To
Guide to Marketing for Contractors
About this course:
Learn how to grow your business and leads by leveraging your website, social media, and email campaigns.
Learn contractor marketing: whether you're a marketing manager at a contracting company, or the company owner looking to update your website, increase leads through online marketing, or just get education on marketing strategies for contractors, this course is for you. Software and technology are all the buzz but is your company or are you ready for web-based software? This course taught by Heidi J. Ellsworth, delivers information about how new or updated software needs to match with your culture, processes and company goals. Throughout the span of four separate live courses (recorded and published in this course) Heidi will cover software for contractors, website considerations, mail marketing, social media, and CRM / sales and leads tracking software.
You'll learn about websites and how to approach either getting a new website or updating your current site. The course will also review current web-based software and the importance of forms, blogs and marketing automation. Ellsworth will also review the complimentary services including directories and SEO that are critical to website marketing success. With 24 years of roofing sales, marketing and technology experience, she will review industry resources and overall strategy for obtaining and then implementing a strong website that enhances roofing or contracting sales and marketing. Then, in the field of email marketing, Heidi will discuss the laws, myths and realities of email marketing will be reviewed. Spam laws and email marketing companies are both important topics of discussion when deciding whether to start an email marketing campaign. Ellsworth will review picking a service and whether the function should remain in-house or be moved out-of-house. The issues of design, tracking and lead capture will be discussed along with the overall strategy of marketing automation.
Finally, when it comes to social media, should you tweet or post on instagram? Is LinkedIn worth using, or should you just stick with Facebook? Navigating the world of social media and how to best utilize it in a contracting business is the last of this four-part course. Designing, implementing and monitoring a successful and active social media program will be discussed along with the merits of each social media platform that is currently being used in business marketing.
- -How to determine if you're ready for new software and technology at your company
- -How your company culture impacts your use of technology
- -How to leverage email blasts or email campaigns for your business
- -Email marketing software, and spam laws
- -Designing, tracking, and qualifying email blasts
- -Social media management for contractors
- -When it's time for a website update
- -Website services: in-house vs. agency
- -Blogs, forums, and local directories
- -Website analytics
- -Industry resources
- -Are you ready for software?
- -Culture of the company
- -Customer Relations Management (CRM) Software and how to choose the best one for you.
- -Email Marketing Software
- -Spam laws
- -Picking an email service
Heidi J. Ellsworth, a graduate of University of Portland, has been working in the roofing industry since 1993. Having held positions with EagleView Technology Corp, Carlisle Construction Materials, EcoStar and Malarkey Roofing, Heidi is best known as the founder of the roofing-focused marketing firm, HJE Marketing. After leading marketing initiatives for EagleView Technologies and Pictometry along with overseeing the EagleView construction sales division, she has started HJE Consulting Group.