Today’s skilled construction labor is more connected than ever. And those who are online (or from their mobile device) are consuming more information about their trades than ever before. This course in construction blogging is designed to introduce a would-be construction blogger to the basics of running a blog, and what they will need to become a standout influencer in an increasingly crowded field of construction bloggers.
The course is taught by Jim Lillig, ex-Bosch Tools NA brand manager for digital marketing who served as the Community Manager for BeThePro.com – one of the most active forums for contractors on the web.Jim also brings over 20 years of digital marketing expertise and incorporates his 10 years of being a professional contractor.This course also features Rosalind Gardner, renowned expert on affiliate marketing, who shares her insight and wisdom from years of experience teaching best practices to some of the most successful bloggers on the web today. The course is designed for beginners who are considering blogging as a way to supplement their income and raise their image in the online construction world. It will also help contractors understand what they need to do to get visibility to new customers.
Jim is a seasoned digital marketer who has been at the forefront of digital and mobile marketing since 1996.Jim has served as Bosch Tools Brand Manager for Digital and Social Marketing for North America and spearheaded their social media and influencer marketing efforts.Jim is also an expert at SEO/SEM strategies and tactics which is how he grew BeThePro.com to be one of the most active construction trade pro online communities operating today.Prior to his digital career, Jim ran a 400 person painting operation in the Chicago area, where he handled the marketing, estimating and project management for both residential and commercial projects.Jim brings a practical, no BS approach to teaching blogging best practices for construction trades.He is an accomplished speaker at many industry events and is a sought after consultant for all things digital and construction.Several past students are now paid influencers in the construction blogging space.