Building Your Brand Locally: Strategies and Tools for Differentiating your Business

Learn To Build Your Brand Locally: Strategies and Tools for Differentiating your Business from the Competition

About this course:

Your local brand can be just as powerful in your hometown as worldwide giants like Walmart and Home Depot, but to do so, you have to take a page or two out of the big guys' playbook. Watch this online training course to learn many of the mega-competitors' secrets and how to apply them to your business.

You'll learn:

  • Identify which of the five major brand positions are right for their business
  • Explain the difference between advertising and marketing, including why many local companies confuse the two
  • Recognize methods that build brand awareness throughout the customer's buying process
  • Create a brand identity that fits with their company's culture and values


Your Instructor


The International Surface Event (TISE)
The International Surface Event (TISE)

The International Surface Event (TISE) is the largest North American event serving the floor-covering, stone & tile industries. The International Surface Event is comprised of the The International Surface Event: SURFACES | StonExpo/Marmomac | TileExpo events. Together, these three world-class tradeshows feature four impressive days of the newest products, hands-on demos, inspiring trends, key manufacturers, industry suppliers, along with unmatched education and networking. Held annually each year in Las Vegas, TISE brings together buyers and sellers from all over the world to see the latest products, trends, services and technologies.


Course Curriculum


  Chapters
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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