Building Your Brand Locally: Strategies and Tools for Differentiating your Business
Learn To Build Your Brand Locally: Strategies and Tools for Differentiating your Business from the Competition
About this course:
Your local brand can be just as powerful in your hometown as worldwide giants like Walmart and Home Depot, but to do so, you have to take a page or two out of the big guys' playbook. Watch this online training course to learn many of the mega-competitors' secrets and how to apply them to your business.
- Identify which of the five major brand positions are right for their business
- Explain the difference between advertising and marketing, including why many local companies confuse the two
- Recognize methods that build brand awareness throughout the customer's buying process
- Create a brand identity that fits with their company's culture and values
The International Surface Event (TISE) is the largest North American event serving the floor-covering, stone & tile industries. The International Surface Event is comprised of the The International Surface Event: SURFACES | StonExpo/Marmomac | TileExpo events. Together, these three world-class tradeshows feature four impressive days of the newest products, hands-on demos, inspiring trends, key manufacturers, industry suppliers, along with unmatched education and networking. Held annually each year in Las Vegas, TISE brings together buyers and sellers from all over the world to see the latest products, trends, services and technologies.