Valuing Green Homes 101: Bridging the Gap Between Real Estate and Energy Efficiency

Valuing Green Homes 101: Bridging the Gap Between Real Estate and Energy Efficiency

About this course:

There are now over 3 million green certified homes in the marketplace. In 2001 there were nearly zero and since then studies have shown an increase in value of 3 – 5% in homes. This is great but there is still work to do! It’s the right time to reach out to the real estate community with the business case for considering the thriving high-performance home market. Successfully engaging that community requires a thorough understanding of how to align the strategic interests of many stakeholders. It is worth the time and the effort and to do this: strong relationships between the energy efficiency and real estate communities have the potential to ultimately transform the single family home market by making sure high-performance homes are fairly and consistently valued at the time of the sale. In this course, attendees will learn why and how to effectively engage with real estate community. This course is for those in the energy efficiency community that wants to understand how the real estate community works, and how to build a business case that will engage their agents. No prerequisite knowledge is needed.

Pamela Brookstein is the Market Transformation Specialist for Elevate Energy, working to make the value of high-performance homes visible in real estate transactions. She coordinates the Learning Network, a national group of efficiency experts who are making groundbreaking accomplishments in the realm of visible value. She works closely with the local real estate community to increase usage and understanding of “green MLS.” Ms. Brookstein has spent much of her career building relationships with municipal leaders, community organizations, and local residents to improve the public health in Chicagoland.

CEUs: 1 hour

State Architect / Builder License. GBCI Certified Green Professional (NARI & NAHB) AIA(HSW) AIBD Certified GreenHome Professional (CGHP) May be applicable to your state-based design or contractor licence*

You'll learn:

  • List the range of market conditions that make it possible to successfully engage the real estate community on safer homes.
  • Understand what motivates the real estate community and how to tie those motivations to learning about high-performance homes for the welfare of all.
  • Articulate studies that demonstrate the value and health benefits of third-party verified homes in the real estate market.
  • Understand the basic structure and components of the real estate community and the threats and opportunities they face.


Your Instructor


Green Home Institute
Green Home Institute

The GreenHome Institute is a 501 c3 non profit with a mission to empower people to make healthier and more sustainable choices in the construction and renovation of the places we live. We have certified over 6,000 green homes and trained over 15,000 professionals in residential green building.


Class Curriculum


  Chapters
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!