About this course:
Today’s skilled construction labor is more connected than ever. And those who are online (or from their mobile device) are consuming more information about their trades than ever before. This course is designed to introduce a would-be construction blogger to the basics of blogging, and what they will need to become a standout in an increasingly crowded field of construction bloggers. The course is taught by Jim Lillig, the Community Manager for BeThePro.com – one of the most active forums for contractors on the web. It also features Rosalind Gardner, renowned expert on affiliate marketing, who shares her insight and wisdom from years of experience. The course is designed for beginners who are considering blogging as a way to supplement their income and raise their image in the online construction world.
Specialties: B2B/B2C Digital & Mobile Marketing Brand Strategy; Affiliate Marketing; Analysis, Strategy, Media Buying & Mgmt of SEO, SEM, CPA, retargeting, email & Social Media; Lead Gen Campaign Mgmt; Copywriting; Marketing Communications; Business Dev.; P&L Responsibility; Strategic Partner Dev.; eCommerce Strategy & CRM Development; Full Cycle Product Dev and Mgmt; Mobile Marketing; Web Analytics; Call Centers; Creative Campaign Development; Direct Mail; Word, Excel, PPT, HTML, Photoshop, Illustrator.